Glossary: Key memes, dog-whistles, canards, euphemisms and obsessions in the Wall Street Journal and other GOP language factories, July 26-Aug 4, 2015

arcane disputes: arguments over voting rights restrictions such as voter I.D., shortened voting windows, etc. Part of the phony War on Voting campaign.

bad guys: any nation opposed to American exceptionalism or Tea Party foreign policy. (See “pariah,” below, for the opposite conceit: that Obama and Kerry have turned the US into a “bad guy.”)

cooking the books: any data supporting the notion of climate change.

desensitization: any pro-choice position

income inequality: caused by immigrants taking jobs from natural-born Americans, according to Alabama Senator Jeff Sessions.

minimum wage laws: disguised welfare benefits

pariah: what the Iran deal has turned the US into.

putsch: any diktat from the White House.  Every executive order is seen as a direct threat to democratic rule; the Obama Presidency is lawless, Obama is Nero, etc.

sensible regulation: when it comes to abortion, a near universal ban

unconstitutional: any Obama executive order.

winning: the sole objective of US foreign policy: victory over the “bad guys,” at any price. No shades of gray, no negotiations, no compromises. Mistakes football for war. When people say that football is “total war,”

Glossary: Key memes, dog-whistles, canards, euphemisms and obsessions in the Wall Street Journal and other GOP language factories, July 21-25, 2015

all lives matter: a rhetorical way of dismissing #blacklivesmatter.

America’s best interests: not an Obama priority.

apocalypse: the inevitable outcome of the Iranian nuclear deal. Ted Cruz says millions of Americans, Israelis and Europeans  will die as a result, and typical Tea Party bloviation blithely intersperses references to Munich, Hitler, Stalin, and Armageddon. Of course, the really embarrassing moment comes the day after the predicted Armageddon, when the doomsayers have to ‘splain themselves.

austerity: the belief that starving people will make them healthy. Aka, the dog chasing its tail, because as budgets are cut, people laid off, and the social safety net eviscerated, human misery increases and GDP declines.

badgering moralizing: any policy speech or principled political stance by anyone opposed to any Tea Party position

decisive leadership: starting a new war against Iran, Russia and/or ISIS on Day One in the White House

deserved benefits: Social Security and Medicare. Everything else, from food stamps to Medicare–is undeserved, and thus a “handout.”

heritage: in the case of the South (the Old Confederacy), shorthand for slavery–That Which Cannot be Mentioned. Use of this term is a perfect example of so called “empty rhetoric,” which is all symbol and no actual content. Of course, rhetoric is never “empty,” since it always serves a purpose. In this case, the purpose is continued reverence toward a slavery-based society.

limited government and individual freedom: presuppose (rest upon a foundation of) religious faith and traditional values..

the patient: the unborn baby, not the mother.

productive workers: lower-paid, no minimum wage, reduced or abandoned workplace safety and labor standards.The only way the Tea party can meet its impossible dream of a  4% growth rate is through massive changes to labor, tax, welfare, trade and social safety net laws and expenditures. This reductionist, Gradgrindian notion of productivity reduces workers to being cogs in a machine, and doesn’t take any human welfare issues into account. Moreover, as Paul Krugman argues, Jeb Bush’s recent call for American workers to work more is a dog-whistle call to the “makers” (the so-called “job creators”), to take back the nation from the “takers”–the lazy Americans who make up Obama Nation:

You see this laziness dogma everywhere on the right. It was the hidden background to Mitt Romney’s infamous 47 percent remark. It underlay the furious attacks on unemployment benefits at a time of mass unemployment and on food stamps when they provided a vital lifeline for tens of millions of Americans. It drives claims that many, if not most, workers receiving disability payments are malingerers — “Over half of the people on disability are either anxious or their back hurts,” says Senator Rand Paul.

It all adds up to a vision of the world in which the biggest problem facing America is that we’re too nice to fellow citizens facing hardship. And the appeal of this vision to conservatives is obvious: it gives them another reason to do what they want to do anyway, namely slash aid to the less fortunate while cutting taxes on the rich.

scripted talk: the insincere, boilerplate language liberals use to pretend they care about black lives, when all they actually care about is political gain and waving the bloody flag of racism. Thus any Dem talk about preserving the family, the need for education, the avoidance of illegitimacy and drug use–all the real hallmarks of black culture–are smokescreens.

thuggery: any organized opposition to the Tea Party

traditional morality: the only way to both limit government (challenge the Leviathan) and make individuals take moral responsibility for their own well-being.

Glossary: Key memes, dog-whistles, canards, euphemisms and obsessions in the Wall Street Journal and other GOP language factories, July 12-18, 2015.

artificial: any mandated increases in minimum wages. Low minimum wages, on the other hand,  are deemed “natural” because they follow the iron laws of supply and demand, and the market is always right, right?

coercive diplomacy: a Tea Party euphemism for getting what you want through the threat of force. Diplomacy by bullying rather than compromise.

corporate cronyism: any Dem spending on “green” initiatives or regulations because, by definition, any firms awarded these contracts are Dem supporters and climate-change hustlers. When the GOP awards contracts or accepts the wording of corporate lobbyists on legislative drafts, it isn’t “cronyism”, just responses to constituents’ wishes and needs.

evangelical witness: the future of democracy, which lies in the hands of Christian America to stem the tide against the NEw Normal (see below).

hand-wringing: having  a conscience.

looming apocalypse: the ever-present (ever “looming”) threat to America so long as Obama is in power. Whenever a world leader, “rogue nation” (see below), or social/political movement unilaterally does or says anything counter to American interests, the apocalyptic Right moves the doomsday clock one tick closer to midnight. The storm is always “looming”.

natural- law-based ethics: the foundation of any Tea Party political position or legislation. By contrast,  Dem policies are either unnatural or “artific-al” (see above) because they are rooted in “cynical politics,” not natural ethics.

the New Normal: a society without any way to define aberrant behavior; an extension of “let it all hang out” Hippie culture.

rancid racial essentialism:
the central philosophy driving the Dems’ default strategy of “playing the race card.” By claiming race to be a mere essentialism–a social construction not anchored in anything “real”–the Tea Party unwittingly makes the case that race is in fact mental but not physical. What they want to say here is that the Dems always reduce everything to race, thus immunizing themselves from charges of political exploitation.

rogue nation:
any country that questions America’s hegemony or moral authority. Of course, when American foreign policy runs counter to that of most of the rest of the world–for example, if we insist on maintaining sanctions against Iran–we are never called “rogue.”

state-sponsored murderers: Planned Parenthood.

unelected: what judges who rule against the Tea Party are characterized as, thus undercutting their authority and legitimacy; when the Tea Party is pleased with their opinions, these very same judges’ legitimacy is never questioned.

Glossary: Key memes, dog-whistles, canards, euphemisms and obsessions in the Wall Street Journal and other GOP language factories, June 29-July 6, 2015.

crow: what Dems do when they refer to a favorable legislative or judicial outcome. Tea Partiers, on the other hand, are restrained and reflective.

discretionary spending: almost any bill dealing with social services, public assistance, family support, unemployment benefits, environmental protection, voting rights, or alternative energy development

investment provisions: in trade bills, protection of capital and property rights.

in your face, traditional America: Obama’s message to flyover country.

objects of hatred: Christmas, the Confederate flag, the American flag

progressive aristocracy: the elites who support Hillary.

regulatory harmonization:  in trade bills, a race to the bottom in terms of labor and environmental standards. Regulations are often characterized as non-tariff trade barriers.

religious freedom: freedom from the law. Nullification theory lives on as the Tea Party refuses to recognize unfavorable Supreme Court decisions such as marriage equality. When they claim that public officials aren’ t necessarily subject to federal law and can deny anyone public services, they are actually extending their powers in the name of religious liberty. (see “robust”). Sometimes called a “generous pluralism.”

retrogression towards barbarism: what liberal welfare policies have done to the black community.

robust: the powers that the Tea Party grants public officials who want to deny public services in the name of religious liberty.

staggering: any costs related to Dem regulations or policies. An intensifier, like “soaring”.

Glossary: Key memes, dogwhistles, canards, euphemisms and obsessions in the Wall Street Journal and other GOP language factories, June 24-28, 2015

acting white: taking personal responsibility, quoting the Constitution, opposing big government, taking pride in America, etc.

assimilation: according to Michelle Malkin, “a Class A felony in the liberal rulebook and a threat to the Democratic grievance racket.”

balloon: what all deficits or health care bills do under Obama. Alternatives: soar, explode, mushroom, skyrocket.

criticism of attempts to turn religion into law: part of the War on Christianity. Part of the rhetorical fabric of the unending Tea Party Grievance, Hatred and Fear campaign.

devastating critique: any criticism aimed at the Left, or attacking laws or policies antithetical to the Tea Party/GOP. Most recently, any dissent written by Antonin Scalia.

eduacracy: the Higher Ed Thought Police.

empathy-based jurisprudence: Tea Party/GOP shorthand for any Supreme Court that goes against them (see “the rule of law,” below). To base legal findings on moral principles (sentiments,they used to call them) or common sense is dangerous because they were not voiced by the Founders.

Enforcers of Ethnic Authenticity:  the p.c. crowd, the final arbiters of who gets to call who what. aka, “identity-mongers,” the “civility police,” the “tolerance mob,” “militant hyphenated fetishism,” etc.

foment: what Dems do to the public every time they talk about race.

getting money out of politics; Demspeak for suppressing free political expression.

institutional racism: doesn’t exist, despite mass incarceration rates of blacks, attacks on blacks’ voting rights, educational inequality, inadequate housing, etc.

liberty and dignity: what big government takes away from free people everywhere.

(we need) more people pushing the cart than riding in the cart: Bobbie Jindal’s rationale for cuts to Louisiana state Medicaid coverage. The poor as shiftless moochers.

a moral and religious people: what the marriage equality ruling undoes, turning America into mon0thesitic state whose core secular religious beliefs–diversity and redistribution–trump all other religious freedom. This is one of the two main non-sequiturs the Tea Party has applied to the marriage equality ruling: the end of religious liberty and at least the implication that anyone objecting to gay marriage will either be forced to gay marry or criminalized. The slippery slope to Sharia Law.

natural marriage: between a man and a woman; the oppoiste of gay marriage, aka sodomy-based marriage.

racist element:  the classic “bad apple” dodge. As Bill O’Reilly argued, sure, the Confederate flag appeals to some “racist elements,” but it also stands for tradition and honor. Calling racism an “element,” this false equivalency between racism and honor not only undercuts the corrosive moral weight of hate and racism, but also overlooks the fact that Southern “tradition” and “honor” were inherently race-based.  As Jelani Cobb put it, ugly racism and “the sticky moral baggage of bondage” were the “original intent” behind the Confederacy. This romanticization of the Confederacy wants to put slave owners on an equal footing with Civil War enactors, in an attempt to whitewash the original sin of slavery.

retrograde leftism: any positions of Bernie Saunders or Elizabeth Warren. By casting them as the “back to the future” candidates, this framing marginalizes them as throwbacks to the Wobblies or whatever, entirely dismissing the possibility that their political positions are getting traction with tens of millions of living Americans, many of them under thirty.

the rule of law: what is violated every time  Supreme Court decision goes against the Tea Party/GOP. To the right, the “original intent” of the Constitution is transparent and even interpretable. In such a clockwork universe, political laws are as fixed and unchanging as religious laws or natural law.

a secular theology of self-actualization: marriage equality. By this logic, marriage equality is antithetical to free speech and religious liberty because “hedonism”  (a “secular religion) will constitutionally prevail over religious objections.

zealot: anyone talking about race, advocating the banning of the Confederate flag, etc. Zealotry is stigmatized in this usage as something unreasonable and unhinged, but seems perfectly acceptable in defense of American exceptionalism.

Glossary: Key memes, dogwhistles, canards, shibboleths and obsessions in the Wall Street Journal and other GOP language factories, June 17-23, 2015

All men are created equal: the Tea Party wants this to mean that everyone has a shot at the American Dream (see below), so the rich should have lower tax rates to allow income to magically “trickle down.” The phrase’s original intent, however, had more to do with equal political opportunity, which of course is not widely distributed in America due to racial and class divisions.

The  American Dream: Tea Party/GOP  myth of upward mobility, probably the biggest lie ever. Ever-ready rationale for Social Darwinism.

grifters: anyone working for the Clinton Foundation or on Hillary’s campaign staff. Aka, “political operatives” or “grandees.”

hangers-on: anyone attending the Charleston funerals or voicing support for calls of racial justice or gun control. Aka, opportunists, easy riders, exploiters, the mob, interlopers, and the Deadheads of racial grievance.

overclass: Obama administration officials or any Dem political strategists, all of whom consider themselves vastly superior to Tea Partiers.  Aka, “grandees.”

playing politics: any time Obama comments on public policy, especially when it comes to guns, race, climate change, or financial reform.

quasi-Marxism: the hidden agenda of all Dem policies. As explicated in the National Review, this Dem pathology/arrogance/naivete assumes that:

human nature is infinitely malleable, that power dynamics can explain all undesirable human interactions, and that re-education can serve not only to change society for the better but to wipe out all instances of immorality or law-breaking

This cartoon version of liberalism reduces it to a naive belief in the perfectibility of human nature, a belief that ultimately is “suicidal.” This Tea Party “law of nature” philosophy, based on conflict and hierarchy, views all rational attempts to reconstruct or reform society as doomed. Thus the very notion of Progressivism is delusional.
racism: A “leftist construct.” This is an insidiious conflating of the idea of race as a social construct–a word-made world–into charges of racism as leftist propaganda, rendering any moral claims as nothing more self-serving fictionalizing.
redistribution: another of those master-tropes (such as The American Dream (see above) that has become the oppose

stigmatization of normalcy: the subversive Dem master-strategy. The Tea Party narrative here is that “normal” American values are being marginalized by the liberal media and an incessant Dem campaign to make “normal” seem racist, sexist, or selfish. This entire meme harkens back to the hippies vs. squares culture wars of the Sixties.

taking over our country: migrants, underclass “grifters,” the “entitled,”and the politically correct. Having “lost” the country, the question is whether to try to “take it back” or just preserve enclaves and stay separate.

transgenderism: the normalization of insanity.

the Unabomber manifesto: the Pope’s encyclical about climate change and other self-destructive human activities.

the wrong time: it’s ” always the wrong time ” for a conversation about race, etc

Political Aphorisms, June, 2015

borrow now to build infrastructure

nationalism is too narrow-minded

cooperation is more economically efficient than competition

community values should get the benefit of the doubt over narrow self-interests

only 2 % of GDP goes to the poor

don’t confuse sites of disparity with causes of disparity

shared expectations are rooted in trust

encourage collective efficacy

it’s no accident that Americans are inert, atomized, estranged and disconnected

inequality weakens aggregate demand

belief in market fundamentalism is naïve

all men are created equal, politically speaking

inequality is a political choice

The American Dream is a myth: always has been, always will be

being right doesn’t necessarily mean that you will prevail

economic segregation is the new Jim Crow

wealth now increases faster than capital

Sources: Robert Putnam, Our Kids; Joseph Stiglitz, The Great Divide.

Glossary: an anatomy of key memes, dog-whistles, canards, shibboleths and obsessions in the Wall Street Journal and other GOP language factories, June 11-16, 2015

agenda-driven:  any Dem policy or position. Since liberals are incapable of moral positions because everything is a cynical calculation, they are always working their agenda. So any Dem issues–police brutality, racism, voting rights, climate change, what have you–are “phony” and don’t even really exist.

destructive: any Dem policy. Down is up and every well-intentioned public policy actually leads to its opposite, as recently illustrated in the National Review:

The policies she listed are, in the main, destructive ones. There is little evidence that the federal government can improve children’s futures through universal preschool. A big increase in the minimum wage is likely to suppress job growth. Discrimination by employers is not the major cause of the pay gap between men and women, and thus policing that discrimination more will not do much to shrink the gap. Mandatory paid leave may worsen employment prospects for women. Further weakening immigration enforcement will inflame social tensions while cutting the wages of the working poor. Judging from the premium hikes insurers are requesting, maintaining Obamacare probably means watching its already unsatisfactory outcomes get worse
This is a prime example of the Tea Party Parallel Universe. Rove’s Rule: portray everything in a counter-intuitive way: Preschool wastes children’s time; higher minimum wages and paid leave actually hurt workers; the gender pay gap isn’t caused by discrimination against women; immigration and guv’ment health care are bad for everyone.

eligible voters: the clever way the Tea Party defends voter exclusion acts, claiming that they are defending he rights of legitimate voters. Apparently being a US citizen is not  legitimate claim to being able to vote.

evangelism: not so much the right to “testify” and even try to convert so much as the right to claim access to absolute truth–fundamentalism. Only acceptance of their absolutism can bring absolution; their access to authoritative truth justifies their authoritarianism.

guilt: the “self-flagellating” agenda (see above) of the AP US History test and curriculum. Any attempts to discuss gender, class, race, identity, social justice, colonialism or white privilege are thinly-veiled guilt trips. In a way, any critical look at American history is now driven by he liberal “agenda; any moral principles are dismissed as “attitudinizing.”

hit piece: any article, especially in the NY Times, critical of Tea Party candidates.

inferior military: even though our military budget is larger than the combined military budgets of the next countries, our military is somehow “inferior.”

intrusion: any Afro-American presence in spaces where they aren’t commonplace or welcome, as recently in Dallas.

mouthing off: complaining about the police in public. In fact, all political dissent from the Libs is considered “mouthing off.”

naturally-occurring ozone: used as an excuse to gut all emissions standards and regulations. This is of course a non-sequitur, since it refers to natural causes, whereas EPA regulations are aimed at human causes.

no saint: as in the cases of Michael Brown, Eric Garner, etc., victims of police brutality are themselves transformed into menacing perpetrators, “thugs,” etc. Anyone less than a saint seems to be fair game.

value vacuum: the moral rot at the heart of all minority and immigrant cultures in America.  This failure to assimilate “American” values has created a seething mass of nihilists, a pathology of separateness.

transnational progressivism: a smear that seems to mean identification with any form of multilateralism or humanitarianism beyond America. Such identification (mocked as a “quivering sensitivity”) is considered a betrayal of patriotism, even a kind of reason.

Glossary: an anatomy of key memes, dog-whistles, canards, shibboleths and obsessions in the Wall Street Journal and other GOP language factories, June 3-June 10, -2015

bait and switch: Tea Party characterization of all social science research. The conceit is that most social science research is “cooked”–inherently biased and fraudulent. Political assertion masquearding as empiricism. Such fraudulence enables liberals claiming research as objective science, and then substitute it for “reality”.

crackpot: anything to the left of Ted Cruz. Bernie Saunders could call for the universal right to access to food and water and he’d still be labeled a crackpot. Anything from a cracked pot is suspect.

cynical: any of Hillary’s policy positions or statements, which are all considered to be calculated. The more effective her campaign, the more cynical it is characterized as being. (see “overheated,” below)

flexibiity: the Tea Party defense of “block grants,” an insidious budgeting device which just transfers the pains of making cuts down to the local level. The only flexibility involved in block grants  is what to cut, and by how much.

left wing: any talk of human rights or income inequality. As Bill Moyers and Michael Winship point out:

The progressive agenda isn’t “left wing.” (Can anyone using the term even define what “left wing” means anymore?) The progressive agenda is America’s story — from ending slavery to ending segregation to establishing a woman’s right to vote to Social Security, the right to organize, and the fight for fair pay and against income inequality. Strip those from our history and you might as well contract America out to the US Chamber of Commerce the National Association of Manufacturers, and Karl Rove, Inc.

At their core, the New Deal, Fair Deal, and Great Society programs were aimed at assuring every child of a decent education, every worker a decent wage, and every senior a decent retirement; if that’s extreme, so are the Declaration of Independence and the Preamble to the Constitution.

massive expansion: any new EPA regulatory action.

Normative America: Normative America prized hard work, personal responsibility, individual merit, delayed gratification, and social mobility–all values that the Tea Partiers say have been supplanted by the liberal redistributionist state.

overheated: any successful Hillary policy or rhetorical thrust.

phony issue: any of the leading Dem positions: the war on women, voting rights (see below), climate change, racial justice, inequality, etc. The Tea Party always tries to undercut any Dem position first by claiming that it is largely fictional, and second, by claiming that the Dems are making it up because they are cynically manipulating the dumb Americans who keep electing them President.

“real live experiment”:   Sam Brownback’s characterization of his radical economic and social policies in Kansas, which have resulted in drastic tax cuts, leading to massive cuts in medical coverage (especially Medicaid), higher poverty rates, lower economic growth rates, higher jobless rates, and a downgrade in the state’s credit rating. Voodoo economics unleashed!

relitigate: any attempt to examine and even judge the root causes of the financial crisis or the Iraq War. Even if few of the key actors in either scandal were ever prosecuted (due to being “too big to fail” or  legal immunity), the presumption is that these issues were already “litigated.” Hardly the “Truth and reconciliation Commission” to approach to culpability and owning up to the past.

supine, flaccid and impotent: Obama’s foreign policy, especially towards Iran. Obama just can’t get it up for America. On the other hand, Rand Paul seems To be the only Tea Party candidate not panting for full penetration into the Middle East.

voting rights: one of the “phoniest of issues”–a phantom menace. Like counterfeit money, it looks like the real thing but has no value. Thus any claims about its mere existence are dismissed out of hand. For example, the fact that there have only been a handful of documented voter fraud cases is only because the Dems have been in charge of the investigations (Sort of like flyer saucer wackos who claim the government is suppressing the evidence.) Likewise, any claim of racism or the targeting of minorities is itself called racist.

wild and unsubtantiated: any successful Hillary claim about the effects of Tea Party policy or governance.

the world’s only superpower: Is it Fortress America, or what was known in the mid-60’s as a “pitiful, helpless giant”? You have to wonder where this anachronistic (not to say hubristic) term even came from in the first place. Comic books? Uncle Sam in a Caped Crusader leotard?

runaway government: basically, any government. or at least anything that entails any increase in taxes, redistribution, or regulation. This bedrock Tea Party definition of government guarantees Congressional gridlock.

Glossary: an anatomy of key memes, dog-whistles, canards, shibboleths and obsessions in the Wall Street Journal and other GOP language factories, May 26-June 1, 2015

alleged: any claims of police violence. Other “alleged” (discredited) memes include climate change, racism, inequality, poverty and the pay gap for women.

body cameras: the ultimate panacea and non-sequitur whenever police violence is discussed. Ditto for “Broken Windows policing”. As Matt Taibi writes in Rolling Stone, “you can’t put body cameras on a system,” in this case the Baltimore criminal justice system. Nor can you expect body cameras to be a corrective to decades even more insidious and damaging institutional policies, as enumerated by Frank Rich:

from Robert Moses–style “urban renewal” to discriminatory mortgage practices, that perpetuated poverty, blighted neighborhoods and families, thwarted homeownership, and fostered a cornucopia of inequality, from financial to environmental….The notion that black leadership from the White House on down, however strong, can ipso facto clean up the mess that white people compounded over centuries and usher the country into some postracial nirvana is absurd. Those who profess to believe it are looking for an excuse to absolve themselves of responsibility and do nothing.

the Dark Ages: what would come to pass, according to The National Review, if any of the Bernie Williams/Elizabeth Warren communitarian, redistribution schemes came to pass. Any notion of regulatory oversight of the finance industry, minimum wage laws, enhanced workplace safety, consumer protection laws, etc. immediately get lumped together as naive, fascistic attempts (by the “would-be masters”) to destroy the economy, enslave the populace, and return the world economy to the Dark Ages. Only the unfettered free market an bring the light.

demonization: any criticism of the police.

flunky: anyone who works for Hillary.

minding our own business:  taking the fight to ISIS. By Tea Party reverse logic, America again becomes Fortress America, the World’s Policeman, so minding our own business means minding everyone else’s.

morality: in Dems, always “in the service of politics.” In Tea Party ideology, Dems either have no moral center whatsoever or have an squishy moral idealism that does not stand up to “the real world”.

Plantation politics: the end result of Dem social safety net, redistributionist social policy, in which blacks become total dependents,

real people: Tea Partiers and GOP voters. These real people (aka, “free human beings) have a grasp of reality and of the iron law of the market place that lesser lifeforms (Dems) lack. Idealism is axiomatically “unreal” in this rhetorical universe. They always think that they know “how the world actually works” because they are “objective,” whereas Dems are always subjective, self-centered, and self-aggrandizing.

stability: the utopia that never existed in Iraq. Constantly harkened to as the crowning achievement of the “Surge,” and used as the high-water mark of US presence in Iraq, a mark that Obama is always said to have “squandered,” this Potemkin Village was an unsustainable facade based on bribes, shifting allegiances and animosities, and wishful thinking. It was no more sustainable than any of our other Ozymandias-like Iraq projects.

transactional institution: the Democratic Party, which, in Tea Partier caricatures, is now a wholly-owned subsidiary of the Clinton/Snopes Perpetual- Motion Money Machine.