Glossary: an anatomy of key memes, euphemisms, sneers, innuendos, and meta-narratives in the Wall Street Journal and other GOP language factories, October 3-12, 2014

burdensome licensing regimes: basically, ANY licensing body. It’s always a good touch to call a government office a “regime”.

capital unlocking: the projected fruits of the repeal of Dodd-Frank and the general loosening of financial market regulation.

common sense “free market” regulation: minimalism; see above, “capital unlocking”. “common sense” is always a rhetorical master trope (with Tom Paine turning over in his grave all the while). The “common” sense referred to is that of your average Goldman Sachs executive.

concrete moral action: something Obama is accused of forever lacking–all he gives us, according to this meme, is airy-fairy, idealized morality that is not pertinent to life on earth.

controlling the emotional narrative: what Dems are said to be “especially good” at because it implies a superficial ability to spin the facts into a wholly fictional narrative–i.e., “the war on women,” “global warming,” etc.

distributed public responsibilities: newspeak for ending almost all federal oversight, policy and administrative law. This “distribution” amounts to each state becoming a sovereign entity with its own laws and regulations.

gracious: whenever Obama criticizes Bush or any GOPers, who is accused (especially by Peggy Noonan) of lacking grace–being in fact “unseemly” (see below)

grit: another missing part of Obama; the meme is that he has “no stomach for a fight” and is inconsistent and flaccid when responding to foreign threats. This particular lack of character is also attributed to the “takers”–anyone getting any form of aid (except Medicare) is said to lack the true grit to get and keep a job or raise a family on their own.

incremental immigration reforms: none that anyone would ever notice

infantilization of women: any of the new “yes means yes” laws–more broadly, and government attempt to protect women from sexual assault, verbal or physical by keeping them “sheltered from reality”.

judicial activism: any legal decision opposed by the Tea Party. In the legal context, “activism” is pernicious, whereas it is highly encouraged in the public arena.

moral posturing: any moral position taken by a Democrat or liberal. They are never sincere (except when being “idealistic), but always have an ulterior motive. Thus they are said to be “posturing”–pretending to be something they aren’t.

tinpot dictator: an epithet revived every generation. Currently refers to Obama and his alleged takeover of the federal government. Infers that he’s a cheap alloy who cannot withstand any heat.

unseemly: another Peggy Noonan “mom” word. Peggy is always “disappointed” in poor, uncouth Barack.

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