Glossary: Key memes, counterfactuals, dog whistles, canards, euphemisms, innuendoes, insinuations, fake outrages, and obsessions in The Wall Street Journal and other GOP language factories and fever swamps, Aug. 10-16, 2017

restoring white rights

rhetorical claim: affirmative action, political correctness, academic victimology and  diversity mania have all systematically stripped white Americans of their rights and core liberties. Donald Trump is restoring those rights and the white pride that goes with them.

rhetorical effect: turns the victimizers–the racists, haters, misogynists, homophobes–into victims. Trump should get no credit for calling out the KKK and neo-Nazis, who should just be condemned with no equivocation or false equivalencies.  As explained by Alexandra Petri in The Washington Post

Of course they gathered with torches, because the only liberty they have lost is the liberty to gather with torches and decide whose house to visit with terror. That is the right that is denied them: the right to other people’s possessions, the right to be the only person in the room, the right to be the only person that the world is made for. (These are not rights. They are wrongs.)


trapped oil and gas

rhetorical claim: environmentalists are holding back the US economy with their intransigent opposition to domestic oil and gas production. The US’s oil and gas reserves are thus needlessly trapped in the ground.

rhetorical effect: makes oil and gas exploration sound inevitable, a form of American Manifest Destiny. Calling them “trapped” in the ground rather than merely being in the ground, makes their captivity seem to be an unnatural or criminal act, rather than an ideological or political decision. It also makes oil drillers and frackers heroic, like rescuers saving miners.


diplomatic politesse

rhetorical claim: Donald Trump may lack diplomatic politesse, but his plain speaking leaves no ambiguity when it comes to clarifying what America will do to North Korea. No more appeasement!

rhetorical effect: undermines the very concept of careful, reasoned diplomatic language, which exists to allow states maneuverability that precludes armed conflict. Greatly increases the possibility of armed conflict, while also proving to be highly attractive to Trump’s base, whose bellicosity from the very advent of Trumpmania has been like a hammer in search of a nail. Thus rhetoric could get America into a war, much like happened to Saddam Hussein with his overstated braggadocio about Iran’s WMD. capabilities.


media caterwauling

rhetorical claim: GOP swamp drainers are wary of taking on the deep state because of anticipated media caterwauling about liberty, equality, free speech, etc. But politically incorrect views are not the equivalent of violence and nonconformist views will not be silenced.

rhetorical effect: undermines  the concept of free speech by likening the media to crying babies. Rhetorically, helps reinforce the meme of the GOP as the daddy party. And when the media or Trump critics aren’t being accused of being crybabbies or hysterics, they are accused of mendaciousness–always telling lies. It’s thus axiomatic that any criticism of Trump is either sour grapes, irrationality, or an outright lie.


ruin and rule

rhetorical claim: the liberal-progressive governing strategy is ruin and rule. For proof, see NYC’s crumbling subway system, Chicago and Baltimore’s murder rate, Hartford’s insolvency, etc.

rhetorical effect: lays all that plagues America’s largest cities solely at the feet of liberals, as if institutional and historical racism, inequality, restrictive voting policies and GOP economic strangulation haven’t played any role.


the diversity dilemma

rhetorical claim: the liberal-progressive Left relies on two contradictory core assumptions: (1) that people are everywhere the same and thus any unequal outcomes must be due to racism and/or sexism, and (2) that people are everywhere different in terms of minds, backgrounds, perspectives, experiences, and insights, so diversity hiring ought to be encouraged.

rhetorical effect: precludes any attempts at social amelioration or redistribution. Makes all progressive policy positions seem illogical and confused, thus allowing all forms of discrimination, based on a Social Darwinism rooted in the survival of the fittest.



rhetorical claim: social justice agitators, Beltway media enablers and Democratic resistance knuckleheads all coddle the alt-left agitators–especially Black Lives Matter.

rhetorical effect: reduces any defense of free speech as “coddling” criminals; criminalizes dissident political speech; leads to racist demands for draconian laws, law enforcement, and sentencing when it comes to dealing with political dissidents and civil right activists.


killing black people

rhetorical claim: as Michelle Malkin argues,

It is in killing black people that Planned Parenthood really shines. Around 941 black babies are aborted in this country every day. Planned Parenthood, netting more than a third of the abortion market in the country, is responsible for 329 of those daily deaths. That averages out to a little more than 120,000 black abortions at Planned Parenthood per year, or around a third of the total abortions the organization performs—this from a demographic that makes up about 13 percent of the United States population. According to the Guttmacher Institute, black women get abortions at five times the rate of white women.

If you were a white supremacist who wanted to sharply reduce the black population to make way for more whites, what would you be doing differently than Planned Parenthood?

rhetorical effect: equates abortion (a woman’s right to choose) with murder; makes all medical providers potential accessories to murder; portrays Planned Parenthood as a criminal organization.


American Maoism

rhetorical claim: The call to tear down statues of Confederates is not about the Confederacy, nor about the Civil War. This is about political power and it’s about a small group of people on the Left trying to exert outside influence on American politics by following in the footsteps of Mao, of the armed thugs in Weimar Republic, of the Taliban. These are tactics that are well-known. You start by tearing down statues, and burning books, and eventually you go after people.”

If you push identity politics, eventually you get around to identity politics for white people, which is a dangerous thing in a country that has a huge white majority. This is why the Left has been sowing these seeds of what’s been happening for a long time. Are they surprised eventually some white people are going to say, ‘Yeah, let’s do identity politics,’ and we have white identity politics. It’s all poisonous garbage.

America is not about ethnicity. It’s not about national origin. It’s about creed. There is no place in the American constitutional system for identity politics, left or right. Plain and simple.

rhetorical effect: shifts the blame for Charlottesville unto the protestors; protestors are seen as un-American terrorists, and free speech is again criminalized. Claims that America is about creed and culture and belief rather than racial identity delegitimizes any claims of racism. A so-called “color blind” or “post-racial” society is the most segregated and racist society of all.